Banner: 2009 Thanksgiving Weekend Travel Media Planner
   
Earned Media Posters Banner Ads Logos
   
 

The intent of this promotional planner is to provide you with marketing material, earned media tools and marketing ideas that you can distribute to fit your local needs and objectives. At the same time you will be partnering with other states, communities and organizations all across the country on this promotional program.

This planner includes messaging and templates that you may choose from to support your occupant protection initiatives surrounding the Thanksgiving holiday season. The materials available to you can be used in several capacities and are built on the message platforms Buckle Up America. Every Trip. Every Time and Click It or Ticket for enforcement purposes.

Please select, tailor, and distribute this planner in a way that best fits your local situation and objectives.

 
     
 
Thought Starters for Promotional Activities
 
 
  • Work with the State agency that manages your State's welcome centers and hold press conferences during Thanksgiving week to call attention to the heavy travel period and the need to always buckle up.
  • Reach out this fall to school systems or local boards of education to hang campaign posters in classrooms and school hallways.
  • Stage and publicize a highly-visible mock car crash and emergency response to highlight the real dangers of not buckling up.
  • Build and alert the media to a wall display in your State capital, local city hall or some high-visibility area of child art turkey hands with one hand for each fatality in your State due to lack of seat belt use.
  • Work with local theaters or malls where there is high holiday pedestrian traffic and ask them to display one of the posters in their available marquees.
  • Contact your State or local chambers of commerce and encourage them to enlist their member companies to hang posters or distribute flyers reminding all employees to Buckle Up. Every Trip. Every Time.
  • Organize highly-visible and publicized pickup truck caravans from outlying areas into your State capitol or local town square to call attention to low seat belt use among pickup truck drivers and passengers.
  • Contact your local AAA and partner on a pre-holiday travel alert calling attention to the importance of seat belt use.
 
   
 
Earned Media Click on appropriate language to download the Word Document.
 
 
English Spanish
News Release - Buckle Up News Release - Buckle Up
News Release - CIOT News Release - CIOT
Talking Points Talking Points
Fact Sheet (PDF)  
 
   
 
Posters Click on the image for a low-resolution online preview.
 
 
Note: Please click on the thumbnail provided for online viewing. The high-resolution press-ready files are mainly for print use and, therefore, not suitable for online viewing due to their large size. To access the press-ready files, right-click on the link and "SAVE TARGET AS".
 
 
English
 
 
 
Enforcement
 
You have to buckle up
 
 
Social Norming
 
Buckle-Buckle-Buckle   Save the belt unbuckling
Social Norming Poster: If you listen closely, the turkey is really saying Buckle-Buckle-Buckle
 
Social Norming Poster: Save the belt unbuckling for when you pass out on the couch.
Stuffing vs. dressing debate   Eating turkey makes you sleepy
Social Norming Poster: You sure wouldn't want to miss the yearly stuffing vs. dressing debate.
 
Social Norming Poster: Eating turkey makes you sleepy, but it doesnt make you stupid.
 
   
 
Spanish
 
 
 
Enforcement
 
Not everybody will be celebrating this Thanksgiving Day.
Always buckle up.
 
Don't be caught by surprise…like the turkey. Always buckle up.
 
Day and night, this Thanksgiving Week, the police will be vigilant 24 hours.   Jail or turkey? Your choice.
Spanish Enforcement Poster: Day and night, this Thanksgiving Week, the police will be vigilant 24 hours.
 
Spanish Enforcement Poster: Jail or turkey? Your choice.
back to top
 
Social Norming
 
He doesn't know what is waiting for him…but you should know the risks you face if you don't buckle up this Thanksgiving weekend.   45 million turkeys will die for
this Thanksgiving Day.
Don't be one of them.
Spanish Social Norming Poster: He doesn't know what is waiting for him…but you should know the risks you face if you don't buckle up this Thanksgiving weekend.
 
Spanish Social Norming Poster: 45 million turkeys will die for this Thanksgiving Day. Don't be one of them.
Your family awaits you this Thanksgiving Day.   On this Thanksgiving Day, your family will thank you for how much you protect them.
Spanish Social Norming Poster: Your family is expecting you this Thanksgiving Day.
 
Spanish Social Norming Poster: On this Thanksgiving Day, your family will thank you for how much you protect them.
 
It's not a matter of luck.
It's the law. Always buckle up.
  The police will be on patrol during Thanksgiving, Day and Night. They will ticket those not buckling up.
Spanish Poster: It's not a matter of luck. It's the law. Always buckle up.
 
Spanish Poster: The police will be on patrol during Thanksgiving, Day and Night. They will ticket those not buckling up.
Thanks.
During Thanksgiving, be thankful for Life and always buckle up.
Spanish Poster: Thanks. During Thanksgiving, be thankful for Life and always buckle up.
 
   
 
Banner Ads Available animated or static.
 
 
Note: Please click on the thumbnail provided for online viewing. To access the animated or static files, right-click on the link and "SAVE TARGET AS".
 
 
 
Enforcement
 
 
     
 
    You have to buckle up.    
 
728 x 90 pixels
You have to buckle up Web Banner 728x90

    Turkey makes you sleepy    
 
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Eating turkey makes you sleepy Web Banner 728x90
 
     
 
    back to top
 
Social Norming
 

States and partners interested in linking their web banners from a online media buy to a landing page with the "Buckle up America. Every Trip. Every Time." message may use:

http://www.bigmonsterstrikesback.com

When the web banner is clicked, users will be taken to this website. The page includes a pre-loader with a calm city. As the content loads, muffled screams and growls begin to be heard. The sounds gradually build until a monster's eyes appear above the cityscape. Before the viewer can get a good look at the monster, the scene goes black. A new scene appears as a video camera is turned on to reveal a city street. The viewer's point of view is now through the lens of a shaky low quality image camera. A monster's shadow looms to view over. The camera moves forward as you hear screams. The scene ends with the camera being knocked out of the viewer's hand to the ground and the viewer is prompted to push "play movie." The social norming :30 second "Big Monster" Internet spot then plays on the camera.

This landing page is a great way to incorporate rich media into a media buy at a very low cost.

 
     
 
    Save your giblets    
 
728 x 90 pixels
Save your giblets Web Banner 728x90

    Over the dashboard    
 
728 x 90 pixels
Over the dashboard Web Banner 728x90
 
   
 
Logos Click on the image for a low-resolution online preview.
 
 
English Spanish
 
 
Click It or Ticket
Click It or Ticket Logo
Click It or Ticket Logo - Black & White
Color Black & White
Click It or Ticket
Spanish Logo: Click It or Ticket
Spanish Logo, Black & White: Click It or Ticket
Color Black & White
Click It or Ticket Day & Night
Click It or Ticket Day & Night Logo
Click It or Ticket Day & Night Logo - Black & White
Color Black & White
Click It or Ticket Day & Night
Spanish Logo: Click It or Ticket
Spanish Logo, Black & White: Click It or Ticket
Color Black & White
Buckle Up America
Buckle Up America. Every Trip. Every Time.
Buckle Up America. Every Trip. Every Time. - Black & White
Color Black & White
Buckle Up America
Spanish Logo: Buckle Up America. Every Trip. Every Time.
Spanish Logo-Black & White: Buckle Up America. Every Trip. Every Time.
Color Black & White
 
   
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