Goal #1: Motorists Will Share the Road

Goal #2: Bicyclists Will Ride Safely

Goal #3: Bicyclists Will Wear Helmets

Goal #4: The Legal System Will Support Safe Bicycling

Goal #5: Roads and Paths Will Safely Accommodate Bicyclists


Motorists Will Share the Road

Bicycles are a legitimate form of transportation and bicyclists are legal drivers of vehicles, with laws and regulations established for their use. Yet a major issue is that many bicyclists feel they are not respected by motorists and must fight for their place on the road. Like motorists, cyclists need space to safely operate in traffic. They need to anticipate correctly the actions of drivers and other road users. This requires mutual respect, which can be promoted by public information, motorist education programs, and legal measures.

Strategy #1 Create a coordinated "Share the Road" public education campaign that can be adapted at the state and local levels.

Action Steps

  1. Evaluate the feasibility and potential effectiveness of a campaign emphasizing the importance of sharing the road.
  2. Survey successful state and local level programs to guide campaign development.
  3. Identify the themes, content, and target audiences for the campaign.
  4. Create tools that incorporate multiple forms of media and compelling stories to communicate "Share the Road" messages.
  5. Design specific outreach activities to promote bicycle safety for motorists and bicyclists.
  6. Encourage local organizations and bicycle advocacy groups to sponsor the campaign in their community.
  7. Evaluate the effectiveness of the campaign.

Strategy #2 Amend the motor vehicle code to give precedence to bicyclists in the absence of overriding traffic rules.

Action Steps

  1. Research morbidity, mortality, and cost issues related to existing laws to further policy development.
  2. Work with the National Committee on Uniform Traffic Laws and Ordinances to determine needed policy changes.
  3. Draft model language for inclusion in the Uniform Vehicle Code.
  4. Develop a constituency of bicyclists and motorists to advocate for those code changes needed.
  5. Facilitate passage of code-changing bills within state legislatures.

Strategy #3 Include components on "safe bicycling" and "sharing the road" in driver education programs.

Action Steps

  1. Survey current programs to determine if and how bicycle safety is incorporated into driver education for beginning drivers and license renewal.
  2. Draft model text, graphics, and/or audio-visual material about bicycles, bicyclists, and sharing the road to be included in the driver's license training classes and materials.
  3. Draft questions about bicycles, bicyclists, and sharing the road that can be adapted for driver's license testing systems.
  4. Encourage states and driver education providers to integrate model program components into existing driver's education programs including, but not limited to, novice driver training, license renewal, taxi cab driver training, professional driver training, bus driver training, commercial driver licensing, traffic (violations) schools, and the 55 Alive Program (offered by the American Association of Retired Persons).