PUBLIC INFORMATION AND PROGRAM PROMOTION
NHTSA recognizes the importance of education and the use of educational materials to influence behavior change. To that end, promoting existing materials and engaging new partners to promote those materials is a key strategy for ensuring the safe mobility of older drivers. NHTSA has created a training course for law enforcement, a toolkit to help any person lead discussions on older driver safety, a set of brochures on common age-related illnesses, and other materials for caregivers. NHTSA intends to continue and refine these activities to better serve these audiences.
- Evaluate Existing Older-Driver Education and Marketing Programs
There are existing marketing and public information campaigns underway across the country. Each program has different goals and different measures of effectiveness. This project aims to determine common measures of effectiveness and to determine whether these programs meet reasonable goals. Programs like AAMVA’s GrandDriver and AARP’s Mature Driver Program have remarkably strong bases, though there is little evidence that they show a safety benefit among people exposed to them. In addition, there is disagreement among professionals and older driver experts as to what constitutes success in these programs. This effort aims to identify appropriate measures of effectiveness and to evaluate the programs according to those measures.
- Promote Older Driver Safety to National Law Enforcement Organizations
Using the existing law enforcement training course and evaluation of older driver law enforcement programs, NHTSA will promote promising practices with law enforcement partners. Currently, the program has several champions in key positions across the country, but it does not enjoy widespread management support in law enforcement agencies and organizations.
- Develop and Disseminate a Public Information Campaign on Older Driver Safety and Transitioning from Driving
This information campaign will focus on older driver safety and on encouraging the transition from driving through the use of transit. Data suggest that transitioning from driving is easier for people who have other choices for getting around. NHTSA will conduct this demonstration project in collaboration with the Federal Transit Administration. Evaluation of the campaign will include data on the number of trips transitioned from driving to transit use. As evaluation results are known and other projects under this plan are completed, a national campaign will be deployed to promote transitioning as a safety strategy.