Social Norms Campaign Strategy - Final Report
   


X. REFERENCES

  1. Cialdini, R. B. (2003). Crafting normative messages to protect the environment. Current Directions in Psychological Science, 12 (4), 105-109.

  2. Glassner, B. (1999.) The Culture of Fear. New York: Basic Books.

  3. Haines, M.P. (1996). A Social Norms Approach to Preventing Binge Drinking at Colleges and Universities. Newton, MA: Higher Education Center for Alcohol and Other Drug Prevention.

  4. Jeffrey, L. P., Negro, P., Miller, D.S., and Frisone, J.D. (2003). The Rowan University social norms project. The Social Norms Approach To Preventing School and College Age Substance Abuse (pp.100-110). San Francisco: Jossey-Bass.

  5. Johannessen, K., Collins, C., Mills-Novoa, B. and Glider, P. (1999). A Practical Guide to Alcohol Abuse Prevention: A Campus Case Study in Implementing Social Norms and Environmental Management Approaches. Tucson: Campus Health Service, University of Arizona.

  6. Linkenbach, J. (2001). Cultural cataracts: Identifying and correcting misperceptions in the media. The Report on Social Norms. Working Paper #1.

  7. Linkenbach, J. (2003). The Montana model: development and overview of a seven-step process for implementing macro-level social norms campaigns. In H. W. Perkins (Ed.). The Social Norms Approach To Preventing School and College Age Substance Abuse (pp.182-205). San Francisco: Jossey-Bass.

  8. Linkenbach, J., and Perkins, H.W. (2003a). Misperceptions of Peer Alcohol Norms in a Statewide Survey of Young Adults. In H.W. Perkins (Ed.). The Social Norms Approach To Preventing School and College Age Substance Abuse (pp. 173-181). San Francisco: Jossey-Bass.

  9. Linkenbach, J., and Perkins, H.W. (2003b). MOST of Us are Tobacco Free: An Eight-Month Social Norms Campaign Reducing Youth Initiation of Smoking in Montana. In H.W. Perkins (Ed.). The Social Norms Approach To Preventing School and College Age Substance Abuse (pp. 224-234). San Francisco: Jossey-Bass.

  10. Malenfant, L., Wells, J., Van Houten, R., and Williams, A. (1996). The use of feedback signs to increase observed daytime seat belt use in two cities in North Carolina. Accident Analysis and Prevention, 28(6), 771-777.

  11. Montana Department of Transportation. Traffic Safety Problem Identification (FY 2002). Helena, Mont.: Engineering Division, Traffic and Safety Bureau, 2001.

  12. Montana Department of Transportation. (2003). Traffic Safety Problem Identification
    (FY 2004).
    Helena, MT: State and Local Traffic Safety Program Section.

  13. National Highway Traffic Safety Administration. (1999). Traffic Safety Facts 1999: Alcohol. DOT HS 809 086, National Center for Statistics and Analysis, U.S. Department of Transportation, Washington, DC, NHTSA. Available on the Web at
    www-nrd.nhtsa.dot.gov/pdf/nrd-30/NCSA/TSF99/Alcohol99.pdf

  14. National Highway Traffic Safety Administration. (2000). National Survey of Drinking and Driving Attitudes and Behavior: 1999, Volume 1: Findings. Washington, DC: U.S. Department of Transportation.

  15. National Highway Traffic Safety Administration. (2003). State Alcohol-Related Fatality Rates 2002. Washington, DC: National Center for Statistics and Analysis, Advanced Research and Analysis, U.S. Department of Transportation.

  16. Perkins, H.W. (1997). College student misperceptions of alcohol and other drug norms among peers: exploring causes, consequences, and implications for prevention programs. Pp. 177-206 in Designing Alcohol and Other Drug Prevention Programs in Higher Education. Newton, MA: The Higher Education Center for Alcohol and Other Drug Prevention, U.S. Department of Education

  17. Perkins, H.W. (2000). The 2000 Montana Young Adult Alcohol Survey: Overview Report for the Montana Social Norms Project, unpublished manuscript.

  18. Perkins, H.W. (2002). Social Norms and the Prevention of Alcohol Misuse in Collegiate Contexts. Journal of Studies on Alcohol, Supplement no. 14, 164-172.

  19. Perkins, H.W. (Ed.) (2003). The Social Norms Approach to Preventing School and College Age Substance Abuse. San Francisco: Jossey-Bass.

  20. Perkins, H. W., and Berkowitz, A. D. (1986). Perceiving the community norms of alcohol use among students: some research implications for campus alcohol education programming. International Journal of the Addictions, 21, 961-976.
  21. Perkins, H.W., and Craig, D. (2002). A Multifaceted Social Norms Approach to Reduce High-Risk Drinking: Lessons from Hobart and William Smith Colleges. Newton, MA: Higher Education Center for Alcohol and Other Drug Prevention.

  22. Perkins, H.W., and Craig, D. (2003). The Imaginary Lives of Peers: Patterns of Substance Use and Misperceptions of Norms Among Secondary School Students. In H.W. Perkins (Ed.). The Social Norms Approach To Preventing School and College Age Substance Abuse (pp. 209-223). San Francisco: Jossey-Bass.

  23. U.S. Bureau of the Census (March 2001). Montana County [Population], Population Density 2000.