Motor vehicle crash fatalities are rising. Simply stated, this Summit is a call to action for highway safety practitioners and all those who are interested in saving livings and stopping injuries and crashes on our Nation’s roads. NHTSA is leading the charge with a new strategy on human choices: “Driving Behavioral Change in Traffic Safety.”
This interactive forum featured four panel sessions with informative dialogue, and a networking lunch that allowed participants to exchange ideas and develop new contacts.
Secretary Anthony Foxx spoke in the afternoon, providing insights into the critical juncture in transportation safety, and the impact that technology will have in our future.
Unrestrained Drivers and Occupants, Impaired Driving, Pedestrian/Bicyclist Safety, Motorcycle Safety and Speeding.
Safety is Personal (Presenters Shared Personal Examples), Importance of Data and Data Systems (Collection, Improvement in Quality Linkage), Automated Safety Technologies, Value of Comprehensive Networks to Prevent Injury, Addressing Poor Driving Choices (Uber-MADD partnership), Importance of Coalitions, Impaired Driving Prevention,Value of Education and Training for Public, Other Professionals, Lessons from Other Disciplines/Models, Role of Infrastructure, Value of Law/Policy in Affecting Behavior Change, Challenges in Enforcement (Commissioner Farrow Stated that “you can’t arrest your way out of this problem), Power of Messaging /Marketing, Use of “Spectrum of Prevention” Theory: Successful Behavior Change Strategies Must be Based on Behavior Change Theory and Work at Multiple Levels of Intervention
Technology that can Change/Influence Individual Behavior (e.g., Applications Similar to FitBit), Telematics, Lessons from Models Outside Traffic Safety (Tobacco Control, Research on At-Risk populations, Teaching Strategies for Individuals and Groups, Such as Outreach and Positive Reinforcement).
This interactive meeting was comprised of four working sessions with informative dialogue, and was well attended even though it was held the day after a major snowstorm. All nine States composing NHTSA Regions 1 and 2 were in attendance (Puerto Rico was represented by our Federal colleague from FHWA, and U.S. Virgin Islands colleagues did not attend).
Secretary Anthony Foxx spoke in the afternoon, providing insights into the critical juncture in transportation safety, and the impact that technology will have in our future.
Unrestrained Drivers and Occupants, Impaired Driving, Speeding, Unhelmeted Motorcyclist, Young Drivers and Pedestrians.
Safety is Personal (Presenters Shared Personal Examples), Importance of Data and Data Systems (Collection, Improvement in Timeliness, Connectivity, and Quality Linkage), Automated Safety Technologies, Value of Comprehensive Networks to Prevent Injury, Poor Driving Choices (Uber-MADD partnership), Importance of Coalitions (Gun Safety Group Partnering with Gun Shops), Impaired Driving Prevention, Value of Education and Training for Public, Lessons from Other Disciplines/Models, Role of Infrastructure, Value of Law/Policy (Social Norming), Challenges in Enforcement, Power of Messaging/Marketing (People Only Listen to Themselves/Don’t Like Being Told What to do).
Lessons from Models Outside Traffic Safety (Precision Medicine, Credible Messenger in Violence Prevention, Brief Motivational Intervention in Emergency Departments), Teaching Strategies for Individuals and Groups (Nag Power, Role of Family), Especially Children’s Influence on their Parents/Care Providers), Technologies (Texting Simulator on College Campus), and New Messaging Ideas.
This interactive Summit was comprised of four panels with invited speakers and discussants as well as a working lunch that presented new strategies in communications and messaging. Five States representing NHTSA Region 8 were in attendance. (The Nevada Office of Traffic Safety did not attend this meeting, as they participated in the Sacramento Safety Summit).
Secretary Anthony Foxx spoke in the afternoon, providing insights into the critical juncture in transportation safety, and the impact that technology will have in our future.
“We have to change the conversation," Rosekind said. "Everybody knows about the health and exercise revolution we've had over the last few decades. We've not had that same kind of revolution with safety."
“If something doesn't change drastically in the way Americans think about traffic safety,” Rosekind said, “it will take decades and hundreds of thousands or more of lives lost before the country reaches zero traffic fatalities.”
"We can't wait for that…That's not acceptable. We're about to see a huge transition in the way we talk about traffic safety in this country. Technology and human choices will remain the hot topics for years to come.”
Unrestrained Drivers and Occupants, Impaired Driving, Speeding, Unhelmeted Motorcyclist, Young Drivers, Pedestrians, Drowsy and Distracted Drivers.
Safety is Local, Importance of Data and Data Systems (Collection, Improvement in Quality Linkage), Safety as a Corporate/Organization Core Value, Incorporate Health Behavior and Public Health Models in Safety Programming, Power of Messaging/Marketing, Value of Education and Training, Especially in Corporate Setting.
Lessons from Models Outside Traffic Safety (Grandmother Project on Breastfeeding, DuPont Safety Curve, Cancer Prevention, Frieden Pyramid of Health Impact, Corporate Safety Strategies), Teaching Strategies for Individuals and Groups (Rethink how to Reach Millennials), and Technologies (Refining Geographic Information Systems Use of Traffic and Injury Data), and New Messaging Ideas.
This interactive meeting was comprised of four working sessions with informative dialogue, and a working lunch where a physician presented an inspiring portrayal of traffic injuries and deaths as a public health call to action. Five States representing NHTSA Region 4 were in attendance (including all Region 4 State Patrol Colonels and the North Carolina Colonel).
Secretary Anthony Foxx spoke in the afternoon, providing insights into the critical juncture in transportation safety, and the impact that technology will have in our future.
“Haven’t we learned that in our society, when you silo information, there is a great program working in one part of the country but the other part of the country does not know about it. So, part of the reason NHTSA is doing this is trying to bring all of our State partners together. So, five regional meetings, which means we are covering the whole country to exchange ideas.
By spring we will actually have concrete actions, and probably be both strengthening the programs we have and identifying some brand new stuff that has never been done before that’s going to create opportunities to save lives we are not saving now.”
Unrestrained Drivers and Occupants, Impaired Driving, Speeding, Unhelmeted Motorcyclist, Young Drivers, Pedestrians, Drowsy and Distracted Drivers.
Safety is Local, Importance of Data and Data Systems (Collection, Improvement in Quality Linkage), Safety as a Corporate/Organization Core Value, Incorporate Health Behavior and Public Health Models in Safety Programming, Power of Messaging/Marketing, Value of Education and Training, Especially in Corporate Setting.
Lessons from Models Outside Traffic Safety (Grandmother Project on Breastfeeding, DuPont Safety Curve, Cancer Prevention, Frieden Pyramid of Health Impact, Corporate Safety Strategies), Teaching Strategies for Individuals and Groups (Rethink how to Reach Millennials), and Technologies (Refining Geographic Information Systems Use of Traffic and Injury Data), and New Messaging Ideas.
This interactive forum featured four panel sessions with informative dialogue, and a networking lunch that allowed participants to exchange ideas and develop new contacts.
Secretary Anthony Foxx spoke in the afternoon, providing insights into the critical juncture in transportation safety, and the impact that technology will have in our future.
Unrestrained Drivers and Occupants, Impaired Driving, Pedestrian/Bicyclist Safety, Motorcycle Safety and Speeding.
Safety is Personal (Presenters Shared Personal Examples), Importance of Data and Data Systems (Collection, Improvement in Quality Linkage), Automated Safety Technologies, Value of Comprehensive Networks to Prevent Injury, Addressing Poor Driving Choices (Uber-MADD partnership), Importance of Coalitions, Impaired Driving Prevention,Value of Education and Training for Public, Other Professionals, Lessons from Other Disciplines/Models, Role of Infrastructure, Value of Law/Policy in Affecting Behavior Change, Challenges in Enforcement (Commissioner Farrow Stated that “you can’t arrest your way out of this problem), Power of Messaging /Marketing, Use of “Spectrum of Prevention” Theory: Successful Behavior Change Strategies Must be Based on Behavior Change Theory and Work at Multiple Levels of Intervention.
Technology that can Change/Influence Individual Behavior (e.g., Applications Similar to FitBit), Telematics, Lessons from Models Outside Traffic Safety (Tobacco Control, Research on At-Risk populations, Teaching Strategies for Individuals and Groups, Such as Outreach and Positive Reinforcement).
This interactive summit consisted of four working sessions with informative dialogue, and a networking lunch where participants engaged in dialogue with people they did not previously know.
“If something doesn't change drastically in the way Americans think about traffic safety,” Rosekind said, “it will take decades and hundreds of thousands or more of lives lost before the country reaches zero traffic fatalities.”-
- The Denver Post 2/18/16