This interactive forum featured four panel sessions with informative dialogue, and a networking lunch that allowed participants to exchange ideas and develop new contacts.
Secretary Anthony Foxx spoke in the afternoon, providing insights into the critical juncture in transportation safety, and the impact that technology will have in our future.
U.S. DOT Secretary Anthony Foxx
“Some studies suggest that we could see as much as an 80-percent reduction in fatalities so that’s why we take a very aggressive view that is technology that we need to advance”
- Sacramento Bee Video 2/8/2016
NHTSA Administrator, Mark R. Rosekind, Ph.D.
“Kicking off a series of nationwide summits in Sacramento, Rosekind says they are trying to fix the human behavior that causes 94 percent of crashes. Cellphones are a big problem. "Once that buzzer goes off they don't know what to do except to reach for it. One strategy is to put it in the trunk," Rosekind suggested.”
- KFBK News Radio 2/5/2016
Challenge Areas for These States
Unrestrained Drivers and Occupants, Impaired Driving, Pedestrian/Bicyclist Safety, Motorcycle Safety and Speeding.
Safety is Personal (Presenters Shared Personal Examples), Importance of Data and Data Systems (Collection, Improvement in Quality Linkage), Automated Safety Technologies, Value of Comprehensive Networks to Prevent Injury, Addressing Poor Driving Choices (Uber-MADD partnership), Importance of Coalitions, Impaired Driving Prevention,Value of Education and Training for Public, Other Professionals, Lessons from Other Disciplines/Models, Role of Infrastructure, Value of Law/Policy in Affecting Behavior Change, Challenges in Enforcement (Commissioner Farrow Stated that “you can’t arrest your way out of this problem), Power of Messaging /Marketing, Use of “Spectrum of Prevention” Theory: Successful Behavior Change Strategies Must be Based on Behavior Change Theory and Work at Multiple Levels of Intervention
Opportunities for Innovation, Including Technologies That Can Change Behavior
Technology that can Change/Influence Individual Behavior (e.g., Applications Similar to FitBit), Telematics, Lessons from Models Outside Traffic Safety (Tobacco Control, Research on At-Risk populations, Teaching Strategies for Individuals and Groups, Such as Outreach and Positive Reinforcement).