Tips on Using this Promotional Planner
The "Click It or Ticket" planner in Spanish has been created to provide marketing material tools and templates you can tailor and distribute to fit the needs of your local Hispanic community, or when partnering with other organizations and states. This planner incorporates the enforcement message in the form of creative pieces and earned media to fit your campaign needs.

It is imperative that Spanish-Dominant Latino males know the legal consequences of not wearing their seat belt in automobiles. Drivers and passengers from the target audience may not use seat belts because usage was not enforced in their native countries. And like their general market counterparts, the audience may also feel physically uncomfortable, or less “manly” while wearing a seat belt.

The core Hispanic target for this planner is males ages 18 to 34, recent immigrant/newly arrived, or non-acculturated into the American mainstream. This audience speaks, reads and writes primarily or almost always in Spanish. The best way to reach the target is through their community-based organizations, health care organizations and churches. With language as a barrier, as well as a mistrust of authority, the best way to ensure that your message is reaching them is to always connect with them where they live, work, play, and pray.

Copy of all posters below has been translated to English for your knowledge. You can find more information about the Hispanic population in your area by visiting www.census.gov.


Earned Media Materials in Spanish (Law Enforcement)
News Release General Market (Spanish) Teen Audience (Spanish)
Letter to the Editor General Market (Spanish) Teen Audience (Spanish)
Op-Ed Article General Market (Spanish) Teen Audience (Spanish)
Fact Sheet General Market (Spanish) Teen Audience (Spanish)
Creative Materials
The red-black- and white text combination provides maximum contrast and evokes a sense of alarm and an air of seriousness.

The dimensions of the poster can be used also for a tabloid-sized advertisement space in community newspapers.

Planner materials include the enforcement-themed Abrochado o Multado. De Día y de Noche (Click it or Ticket. Day and Night) logo, as well as the slogan Abróchate el cinturón de seguridad o prepárate para pagar (Buckle up or be ready to pay).


24/7 Creative Material (Posters/Ads)
VIGILANDO LAS 24 HORAS DEL DÍA (ON THE LOOKOUT 24 HOURS A DAY.)
Thumbnail Creative Image

This poster/print advertisement features a state trooper writing a ticket…during the day and at night. The headline tells readers that law enforcement will be on the outlook 24 hours a day reinforcing the "24/7" message.

 

Preview [32 kb]     PDF (Press Ready) [36.6 MB]


Teen Belt Creative Materials (Posters/Ads)
Goleador del equipo, 286 online friends, No cumple con las leyes. (Top scorer, 286 online friends. A lawbreaker.)
Thumbnail Creative Image

This poster/ad depicts a Hispanic teenager male who has a lot of promise, yet fails to wear a seat belt and the message is geared toward reminding teen drivers about the consequences for not wearing a seat belt. 

 

Preview [32 kb]     PDF (Press Ready) [36.6 MB]

Adora la fotografía, Futura doctora, No cumple con las leyes (She adores photography. Future doctor.  A lawbreaker.)
Thumbnail Creative Image

This poster/ad depicts a Hispanic teenager girl who has a lot of promise, yet fails to wear a seat belt and the message is geared toward reminding teen drivers about the consequences for not wearing a seat belt.

 


General Creative Materials (Posters/Ads)
SI NO TE ABROCHAS, TE PARARÁN… Y NO EXACTAMENTE TUS ADMIRADORAS. (IF YOU DON'T BUCKLE UP, YOU WILL BE STOPPED …AND NOT EXACTLY BY YOUR FEMALE ADMIRERS.)
Thumbnail Creative Image

This poster playfully tells Hispanic readers that instead of their “female admirers”, law enforcement officials will be the ones stopping them in they don't buckle up. The image shows a police officer from a side view mirror following a vehicle. The line of copy at the footer reinforces that tickets and fines will be levied on those choosing not to wear a seat belt.

Preview [32 kb]     PDF (Press Ready) [36.6 MB]

SI NO QUIERES VER ESTAS LUCES… ABRÓCHATE EL CINTURÓN DE SEGURIDAD. (IF YOU DON'T WANT TO SEE THESE LIGHTS…BUCKLE UP.)
Thumbnail Creative Image

This poster reminds Hispanic readers that if they don't buckle up they will see the police officer vehicle lights (red and blue) following them, they will get a ticket and that is not the best experience to have. The line of copy at the footer reinforces that tickets and fines will be levied on those choosing not to wear a seat belt.

 

Preview [32 kb]     PDF (Press Ready) [60.9 MB]

ES LA LEY: EN LOS ESTADOS UNIDOS, SI NO TE ABROCHAS SERÁS MULTADO. (IT IS THE LAW: In the United States, if you don't buckle up you will be fined!)

Thumbnail Creative ImageThis poster illustrates that it is the law to wear your safety belt in most States. The message reinforces that if you do not use a safety belt you will be fined.

 

 

Preview [32 kb]     PDF (Press Ready) [38.4 MB]


Pickup Creative Materials (Posters/Ads)
SÍ, ERES EL MÁS GRANDE PERO AÚN TIENES QUE ABROCHARTE EL CINTURÓN DE SEGURIDAD . (OKAY, YOU ARE THE BIGGEST BUT YOU STILL HAVE TO BUCKLE UP.)
Thumbnail Creative Image

This poster/print advertisement recognizes and shows a pickup as a big vehicle and reminds drivers that no matter how big their vehicles are, they still need to buckle up.

 

Preview [32 kb]     PDF (Press Ready) [36.6 MB]


Rural Creative Materials (Posters/Ads)
AÚN HASTA AQUÍ LLEGAMOS . (WE CAN EVEN GET HERE.)
Thumbnail Creative Image

This poster visually depicts a vehicle in a rural road and the copy states that it does not matter where you are, law enforcement officials will be watching and issuing tickets to those not wearing seat belts.

 

Preview [32 kb]     PDF (Press Ready) [36.6 MB]