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Increasing Seat Belt Use Among 8- to 15-Year-Olds

The broad aim of this research project was to determine the nature and causes of non-use of seat belts among 8- to 15- year-olds, and to recommend interventions and strategic approaches to increase usage among this age group. This report provides detailed background information from three phases of research: a literature review; 28 in-home family immersion interviews conducted in Illinois, Georgia, and Arizona; and detailed findings from qualitative testing of intervention concepts through 96 triads among tweens aged 8-15, six focus groups with parents in Pennsylvania, Iowa, Wisconsin, and California, and two focus groups with adult/teen influencers in Iowa and California. Interventions tested included those based on new products, community and school influence, communications, and key influencers (parents, older teens).

U.S. Department of Transportation National Highway Traffic Safety Administration
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